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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

A Technique for Producing Ideas is the title of a small book written by Ad Man James Webb Young in 1940. Well, according to James Webb Young in his book 'A Technique for Producing Ideas', first published in the 1940s: “An idea is nothing more nor less than a new combination of old elements.”. Writer Kirby Ferguson has summarized a 1965 book called A Technique for Producing Ideas, a method intended to produce new ideas eureka-style. A Technique for Producing Ideas is a book that I like to revert to when I'm feeling @ a loss for good ideas. First published in 1960, my 1970 edition contains 62 short pages in which Webb Young boils down the production of ideas to five steps. Generating good idea is a fine art, if you have mastered it you will be. Kirby Ferguson has written a summary for the book A Technique for Producing Ideas. A 5-Step Technique for Producing Ideas circa 1939 | Brain Pickings. €�A 5-Step Technique for Producing Ideas circa 1939″. Posted 5 months ago by jratlee | Comments (View) | tags: blog comments powered by Disqus · ideawhen. Recently I re-read James Webb Young's classic, A Technique for Producing Ideas. To quote David Ogilvy: “Nobody ever arrives at a very big idea through a conscious, rational thought process. In James Webb Young's tried, true, and excellent little book A Technique for Producing Ideas, he describes a five step process for creating ideas. I just finished re-reading this classic written in the 60's for about the 4th time.